• About
  • Archive
  • China Business Review Historical Archive
  • Contact
  • Home 1
  • Submit a Story
  • Submit a Story
  • USCBC Podcasts
China Business Review
  • Operations
    Multinational Supply Chains in a Post-Pandemic China

    Multinational Supply Chains in a Post-Pandemic China

    Managing Risk in the “New Era”

    Managing Risk in the “New Era”

    Design Patents vs. Trade Dress: Protecting IP in China

    Design Patents vs. Trade Dress: Protecting IP in China

    As China Emerges from COVID-19, US Companies Invest to Compete

    As China Emerges from COVID-19, US Companies Invest to Compete

    Inside the Mad Rush for Masks – Anatomy of a 10 Million Mask Order

    Inside the Mad Rush for Masks – Anatomy of a 10 Million Mask Order

    Addressing Risk in the Era of US-China “Great Power” Competition

    Addressing Risk in the Era of US-China “Great Power” Competition

  • Politics
    Hong Kong’s National Security Law, Five Months In

    Hong Kong’s National Security Law, Five Months In

    China Implements its Long-Awaited Unreliable Entities List Mechanism

    China Implements its Long-Awaited Unreliable Entities List Mechanism

    Competing WTO Reform Agendas and the Contest for the Next Director-General

    Competing WTO Reform Agendas and the Contest for the Next Director-General

    China Eyes Further Northeast Asian Economic Integration in RCEP

    China Eyes Further Northeast Asian Economic Integration in RCEP

    COVID-19 Could Doom or Deliver US-China Commercial Relations

    COVID-19 Could Doom or Deliver US-China Commercial Relations

    A Game of Chicken

    A Game of Chicken

  • Tech
    China and CPTPP: Does China’s Emerging Data Regime Live Up to CPTPP Principles?

    China and CPTPP: Does China’s Emerging Data Regime Live Up to CPTPP Principles?

    Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

    Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

    Semiconductor Self-Sufficiency: MIIT’s Ambitions for 2021 and Beyond

    Semiconductor Self-Sufficiency: MIIT’s Ambitions for 2021 and Beyond

    The Growing Intersection of Digital Health and Data Processing in China

    The Growing Intersection of Digital Health and Data Processing in China

    Export Controls on Emerging and Foundational Technologies: A Null Set?

    Export Controls on Emerging and Foundational Technologies: A Null Set?

    How Companies Are Reacting to China’s New Data Security Scheme

    How Companies Are Reacting to China’s New Data Security Scheme

    Trending Tags

    • Intellectual Property
    • innovation
    • cybersecurity
    • ecommerce
    • tech
  • Society
    Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

    Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

    China Cracks Down on Education Industry in Effort to Increase Birthrate

    China Cracks Down on Education Industry in Effort to Increase Birthrate

    The Extraordinary Rise of China’s Pet Industry

    The Extraordinary Rise of China’s Pet Industry

    COVID-19 Could Doom or Deliver US-China Commercial Relations

    COVID-19 Could Doom or Deliver US-China Commercial Relations

    The Year in Social Credit: Where is Corporate Social Credit Going in 2020 and Beyond?

    The Year in Social Credit: Where is Corporate Social Credit Going in 2020 and Beyond?

    Open Government Developments in China: Implications for US Businesses

  • Media

    Gallery: Craig Allen’s Trip to China

    USCBC 45th Annual Membership Meeting

    USCBC 45th Anniversary DC Open House

    USCBC President’s China Visit

    USCBC Hosts Business Roundtable with Zhejiang Party Secretary Che Jun

    USCBC hosts Comprehensive Economic Dialogue (CED) Luncheon

  • Podcasts
  • Archive
No Result
View All Result
  • Operations
    Multinational Supply Chains in a Post-Pandemic China

    Multinational Supply Chains in a Post-Pandemic China

    Managing Risk in the “New Era”

    Managing Risk in the “New Era”

    Design Patents vs. Trade Dress: Protecting IP in China

    Design Patents vs. Trade Dress: Protecting IP in China

    As China Emerges from COVID-19, US Companies Invest to Compete

    As China Emerges from COVID-19, US Companies Invest to Compete

    Inside the Mad Rush for Masks – Anatomy of a 10 Million Mask Order

    Inside the Mad Rush for Masks – Anatomy of a 10 Million Mask Order

    Addressing Risk in the Era of US-China “Great Power” Competition

    Addressing Risk in the Era of US-China “Great Power” Competition

  • Politics
    Hong Kong’s National Security Law, Five Months In

    Hong Kong’s National Security Law, Five Months In

    China Implements its Long-Awaited Unreliable Entities List Mechanism

    China Implements its Long-Awaited Unreliable Entities List Mechanism

    Competing WTO Reform Agendas and the Contest for the Next Director-General

    Competing WTO Reform Agendas and the Contest for the Next Director-General

    China Eyes Further Northeast Asian Economic Integration in RCEP

    China Eyes Further Northeast Asian Economic Integration in RCEP

    COVID-19 Could Doom or Deliver US-China Commercial Relations

    COVID-19 Could Doom or Deliver US-China Commercial Relations

    A Game of Chicken

    A Game of Chicken

  • Tech
    China and CPTPP: Does China’s Emerging Data Regime Live Up to CPTPP Principles?

    China and CPTPP: Does China’s Emerging Data Regime Live Up to CPTPP Principles?

    Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

    Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

    Semiconductor Self-Sufficiency: MIIT’s Ambitions for 2021 and Beyond

    Semiconductor Self-Sufficiency: MIIT’s Ambitions for 2021 and Beyond

    The Growing Intersection of Digital Health and Data Processing in China

    The Growing Intersection of Digital Health and Data Processing in China

    Export Controls on Emerging and Foundational Technologies: A Null Set?

    Export Controls on Emerging and Foundational Technologies: A Null Set?

    How Companies Are Reacting to China’s New Data Security Scheme

    How Companies Are Reacting to China’s New Data Security Scheme

    Trending Tags

    • Intellectual Property
    • innovation
    • cybersecurity
    • ecommerce
    • tech
  • Society
    Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

    Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

    China Cracks Down on Education Industry in Effort to Increase Birthrate

    China Cracks Down on Education Industry in Effort to Increase Birthrate

    The Extraordinary Rise of China’s Pet Industry

    The Extraordinary Rise of China’s Pet Industry

    COVID-19 Could Doom or Deliver US-China Commercial Relations

    COVID-19 Could Doom or Deliver US-China Commercial Relations

    The Year in Social Credit: Where is Corporate Social Credit Going in 2020 and Beyond?

    The Year in Social Credit: Where is Corporate Social Credit Going in 2020 and Beyond?

    Open Government Developments in China: Implications for US Businesses

  • Media

    Gallery: Craig Allen’s Trip to China

    USCBC 45th Annual Membership Meeting

    USCBC 45th Anniversary DC Open House

    USCBC President’s China Visit

    USCBC Hosts Business Roundtable with Zhejiang Party Secretary Che Jun

    USCBC hosts Comprehensive Economic Dialogue (CED) Luncheon

  • Podcasts
  • Archive
No Result
View All Result
China Business Review
No Result
View All Result
Home Finance

Q&A: Why are China’s CFOs so pessimistic?

Carly Brockinton by Carly Brockinton
June 15, 2016
Share on FacebookShare on TwitterLinkedin

By Carly Brockinton

As China settles into it’s “new normal” of slower, but steady growth, Deloitte China surveyed Chinese CFOs about their expectations of the climate in China in the medium and long term. The survey showed that CFOs are less optimistic, wary of further economic turmoil and detrimental governmental policies and regulations. More than 70 percent of CFOs have proactively made adjustments in response to China’s New Normal.

Highlights of the report:

industries

  • 50% of CFOs felt worse about the economic outlook over the past three months; only 11% were more optimistic
  • 58% of CFOs ranked further economic turmoil/recession as the top risk factor, followed by detrimental governmental policies and regulations
  • More than 67% of CFOs ranked competition as one of the top three industry challenges in the New Normal (the top response at 21%), followed by market growth and structures and talent
  • More than 50% of surveyed CFOs consider revenue growth as the primary business focus; 77% regard it as one of the top three business focuses.

William Chou, national managing partner, China CFO Program, Deloitte China; and SiTao Xu, Deloitte China’s chief economist, explained some of those results to CBR.

Q: Why did you target CFOs in your survey of market challenges in China? Is there something about their role specifically that is telling?

William Chou headshotWilliam: There is a paradigm shift in the role of CFOs, who are now more involved in corporate strategies and important corporate decisions. As such, opinions of CFOs will be indicative of how companies view market challenges and economic outlook, and this will be useful information for other business executives. We also hope to see how CFOs deal with the hurdles from more stringent financial reporting and corporate governance requirements. These are the reasons for us to target CFOs in our survey.

 

Q: CFOs in your survey cite economic turmoil as a reason to be less optimistic about the China market; however, the slowdown in GDP growth is seen as more of a stabilization to a “new normal.” With that new normal, growth as a percentage has declined, but it’s still significant growth. So, why the pessimism?

Xu SiTao headshotXu:  The main concern of foreign investors about the Chinese economy is not the slowdown of GDP growth, but potential instability resulting from its financial system and capital market.  Major challenges include:

  • Volatile stock market;
  • Continuously rising Local government debt;
  • Policy stability;
  • Tangible progress of SOE reform;
  • Property bubble;
  • Sustainability of economic growth; and
  • How to restructure China’s economy

Q: When CFOs rank competition as a top industry challenge, is it because of growth within their industry and therefore more competition, or because the government regulations favor domestic companies and causes unfair competitive advantages for Chinese companies? Fair and equal competition is a top priority issue for the US-China Business Council. How would you suggest fixing this issue?

Xu:  Apart from their concern about a level playing field, the strengthening of local companies in terms of corporate governance, and the financing capability and investment in R&D, also make competition more fierce.

 Q: How does the Deloitte CFO Program help executives navigate challenges in the China market?

William:  The Deloitte China CFO Program brings together a multidisciplinary team of senior partners and experienced professionals to help clients address some of the unique challenges in the marketplace. Our program harnesses the breadth of Deloitte’s capabilities to deliver forward thinking perspectives and fresh insights to help CFOs manage the complexities of their role, drive more value in their organization and adapt to the changing strategic shifts in the market.

Q: Do CFOs struggle finding talent in China? Why?

William: In general, there is a talent shortage in China, and it is not only confined within the accounting and financial profession. In our survey, the talent issue was also cited by CFOs as one of their top three challenges related to internal management of their companies. One of the reasons is that China’s economy has been growing rapidly for the past two decades until it has recently entered what many describe as the “New Normal.”  Talent growth cannot catch up with the rapid expansion of China’s economy.

Q: What is the No. 1 thing every CFO about to enter the China market needs to know?

Xu: The No. 1 thing the newcomers should know is the Chinese economy is in a transition period, changing from a manufacturing-based, export-driven economy to a service-based, domestic consumption-driven economy.

Carly Brockinton

Carly Brockinton

Next Post

Turning up the Heat: China’s High Temperature Allowance

Recommended.

China and CPTPP: Does China’s Emerging Data Regime Live Up to CPTPP Principles?

August 5, 2022

Reflections on the Phase One Agreement

January 20, 2022

Can China’s Beleaguered Gaming Industry Overcome the New Wave of Restrictions?

November 29, 2021

From Reshoring to Rightshoring: Dr. Sara Hsu on the Future of US-China Supply Chains

August 4, 2021

Latest Podcasts.

What recent chip export controls mean for business

January 25, 2023

Taking stock as we enter USCBC’s 50th year

January 13, 2023

What unexpected midterm results mean for China policy

November 16, 2022

Two tales of travel to China

November 7, 2022
China Business Review

China Business Review is the official magazine of the US-China Business Council, a nonprofit and nonpartisan trade association that represents more than 200 American companies doing business in China.

  • How to contribute to China Business Review

Categories

  • Bilateral Relations
  • Business Etiquette
  • CBR Spotlight
  • China Deals
  • Corruption
  • Cybersecurity
  • Ecommerce
  • Environment
  • Finance
  • Galleries
  • Getting Started
  • HR & Staffing
  • Infographics
  • Innovation
  • Intellectual Property
  • Management
  • Media
  • Operations
  • Opinion
  • Policy & Regulations
  • Politics
  • PR & Marketing
  • Rural Issues
  • Safety
  • Social Policy
  • Society
  • Standards + Licensing
  • Sustainability
  • Tax
  • Tech
  • Top Story
  • Trade
  • Uncategorized
  • US-China Business Council
  • Videos

Tags

Agreements Agriculture Alibaba Best Practices Business Environment China China's Investments Abroad China Market Intelligence Chinese Consumers Chinese Investment Commentary Consumer Trends E-Commerce Economic Trends Energy Environment Events Food Foreign Investment Going Global Healthcare Reform Human Resources Infrastructure Internet Interview Investment Investments into China IPO Joint Venture Labor Legal Analysis M&A Manufacturing Media National People's Congress Q&A Strategic and Economic Dialogue Supply Chains Technology Trade Transparency US-China Relations USCBC US Exports to China Xi Jinping

Join our Mailing List

Sign up for the US-China Business Council's newsletters to stay ahead of the game with roundups, analysis, and commentary.

Sign Up

Follow Us

  • About
  • USCBC
  • Submit a Story
  • Archive

© 2022 China Business Review

No Result
View All Result
  • Operations
  • Politics
  • Tech
  • Society
  • Media
  • Podcasts
  • Archive

© 2022 China Business Review