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	July-August:China's Consumer Culture Buy This Article What it Takes to Create a Successful Brand (Subscribers Only) by George Crocker and Yi-Chung Tay Tried and true strategies for consumer products. Plus: Can Industrial Brands Be Far Behind? Buy This Article Quick Service Hits China (Subscribers Only) by Paula M. Miller Flexibility is key for foreign fast-food companies. Plus: KFC, Pizza Hut, Taco Bell, McDonald's, Starbucks, Häagen-Dazs, Papa John's, Mrs. Fields, Mister Donut, and Schlotzky's Deli adapt to the PRC China's Youth Define "Cool" by Jeff Smith and Jean Wylie College students name their favorite brands—and divulge how much they spend. Plus: Facts and Figures on China's Youth Company Profile IKEA with Chinese Characteristics by Paula M. Miller The smash-hit international retailer tweaks its model for the China market. Features Trade The Emerging Asian Union by Edward Gresser The story behind China's surging trade numbers. Finance Private Equity in China: Risk for Reward by Richard Daniel Ewing Private investors are beginning to search in earnest for suitable investment targets. Plus: An Overview of Private Equity Interview Buy This Article Beijing Olympics 2008: Opportunities for Foreign Firms (Subscribers Only) by Gilbert Van Kerckhove How foreign firms can still get in on Beijing's Olympic build-up. Departments Short Takes Buy This Article Council Bulletin (Subscribers Only) The Council co-hosts PRC Vice Premier Wu Yi Letter from the President of the US-China Business Council by Robert A. Kapp Dear Successor Critical Eye on Hefei by Adam Ross Reviews Buy This Article China Business (Subscribers Only) Last Page by Russell E. Kratzer A Gansu Homecoming	advertisement advertisement advertisement advertisement
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