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January-February: Media and Advertising

China Media Market Growth Drivers (Subscribers Only)

Maximizing return on advertising investment requires understanding China's highly fragmented media markets.

Reaching China's Digital Consumers (Subscribers Only)

To maintain and expand market share, companies must target three different digital generations.

Blogs, Bulletin Boards, and Business

China's online social media offers business opportunities for the well-prepared and perils for the unwary.

China Data: China's Ad Spending Forecast Not So Grim [pdf] (Subscribers Only)

30th Anniversary of US-China Relations

A Message from Clark T. Randt, Jr., US Ambassador to China

A Message from Zhou Wenzhong, PRC Ambassador to the United States

Feature

MARKETING

Understanding China's Middle Class (Subscribers Only)

Marketers should recognize the diversity among China's middle class consumers and target key segments with appropriate strategies.

Departments

Letter from the Editor

Short Takes

Snapshots of recent China headlines

China Conference Calendar

China Market Intelligence

National People's Congress and State Council Transparency Commitments

USCBC Bulletin

A recap of past events and listing of upcoming conferences

Letter from Washington

Transitions and Opportunities

Commentary (Subscribers Only)

Unionization Drive Leaves Room for Compromise

Critical Eye on Chongqing

Pillar of the West

Company Profile

Pacific Trade International, Inc.

China Business

A listing of recent China-related business deals

Last Page

A New US Embassy—and a Chance to Look Back and to the Future

Hot Topics

Webinars On Demand

China in 2009

Mergers and Acquisitions in China

Human Resources

Hiring and Compensation Trends

Noncompete Agreements

China Data: Turnover and Retention

Environment

Green Investment: Opportunity Knocks

Who's Cleaning Up This Mess?

A Market Solution

China Data: Environmental Report Card

Letter from Washington

Transitions and Opportunities

Washington is in limbo these days. President-elect Barack Obama has announced the top-level appointments he plans to make when he assumes office on January 20, 2009, but the functional-level positions are...

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