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CBR January-February 2009 - Media and Advertising

January-February: Media and Advertising

China Media Market Growth Drivers (Subscribers Only)

Maximizing return on advertising investment requires understanding China's highly fragmented media markets.

Reaching China's Digital Consumers (Subscribers Only)

To maintain and expand market share, companies must target three different digital generations.

Blogs, Bulletin Boards, and Business

China's online social media offers business opportunities for the well-prepared and perils for the unwary.

China Data: China's Ad Spending Forecast Not So Grim [pdf] (Subscribers Only)

Feature

CSR Expectations Mature in China

MARKETING

Understanding China's Middle Class (Subscribers Only)

Marketers should recognize the diversity among China's middle class consumers and target key segments with appropriate strategies.

Departments

Commentary


Critical Eye on Chongqing


Company Profile


Last Page

Letter from the Editor

Short Takes

Snapshots of recent China headlines

China Conference Calendar

China Market Intelligence

National People's Congress and State Council Transparency Commitments

USCBC Bulletin

A recap of past events and listing of upcoming conferences

Letter from Washington

Transitions and Opportunities

Commentary (Subscribers Only)

Unionization Drive Leaves Room for Compromise

Critical Eye on Chongqing

Pillar of the West

Company Profile

Pacific Trade International, Inc.

China Business

A listing of recent China-related business deals

Last Page

A New US Embassy—and a Chance to Look Back and to the Future


CBR Poll:

How much do you predict China's GDP will grow in 2009?

Poll ideas or comments? E-mail CBR Poll.

Letter from Washington

Transitions and Opportunities

Washington is in limbo these days. President-elect Barack Obama has announced the top-level appointments he plans to make when he assumes office on January 20, 2009, but the functional-level positions are...

US-China Business Services Directory

List your company! More than 20 years after the US-China Business Council’s original Business Directory, the China Business Review, has moved the concept online, making it easier for decisionmakers to find your specialized services.

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